Sean Paul is Branding Icon
Looks like Sean Paul has his eyes on the dollar bills. Can you blame him. Using his hot Temperature track to sell Verizon products is just one of the many places that artists like Sean Paul are making some extra scratch these days.
“Buy Jamaican, brand we love” is a perfect slogan for the coming JMA-JEA trade show. Brand Jamaica is near magical – it is as if our Creator infused our food, our landscape and our culture with the most intense flavours and colours. The outrageous Ali G (Sacha Cohen) whose movie is on HBO, tries his best to sound Jamaican and liberally dresses his sets in black, green and gold. The reggae beat peps up Hollywood’s leading comedies, Sean Paul’s Temperature sells Verizon, and Busha Browne products are seasoning dishes on Food TV.